Il nuovo spot della birra Heineken  invita la gente a bere  moderatamente. Bellissimo lo spot è stato realizzato a Los Angeles per il brand dove si vedono molte ragazze uscire la sera e poi rientrare però tutte a casa da sole perché il loro ragazzo ha esagerato e ha alzato il gomito. Ecco allora che all’ennesima birra lui dice alla barista di no e arriva la scritta Moderate Drinkers Wanted. Molto forte come messagio da trasmettere ai giovani soppratutto!

La canzone della pubblicità della birra Heineken 2016 Moderate Drinkers Wanted si chiama Holding Out for a Hero di Bonnie Tyler in una versione realizzata ad hoc per lo spot e vede come protagoniste tante ragazze diverse che cantano. In stazione di garibaldi oggi mi sono femata mentre andavo a lezione per vedere lo spot proiettato sulla tv pubblicità installata prima della scala che porta ai treni.

Cliccate per guardare il bellissimo spot!

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